Manga and Anime as the Japan Brand

Manga like One Piece, Naruto, and Doraemon and anime from houses including Studio Ghibli have won fans around the world. This series examines the true reach of this success and examines the world of Japanese anime production from different aspects.

Nature and Asian Pluralism in the Work of Miyazaki HayaoSugita Shunsuke

While the animation of Miyazaki Hayao is regarded by many as quintessentially Japanese, Sugita Shunsuke argues that Miyazaki’s real legacy is a creative idiom that rejects both national insularity and global homogeneity in favor of a complex, pluralistic, and fundamentally Eastern view of nature.
(More)

Children of Sailor Moon: The Evolution of Magical Girls in Japanese AnimeSugawa Akiko

Made popular the world over by the manga and anime series Sailor Moon, the “magical girl” genre is one of the staples of Japanese popular culture. Media scholar Sugawa Akiko explores the development of the mahō shōjo, from her beginnings as a Western-style witch to her flowering as an icon of feminine power, against the backdrop of gender norms and expectations.
(More)

How Can Anime Build on its Past Success?Sakurai Takamasa

“Anime” has become a common term worldwide among the younger generation raised on Japanese animation and these fans have come to expect a lot from anime produced in Japan. This article looks at the challenges ahead for the anime industry as it seeks to meet those expectations.
(More)

Naruto’s Limits: What Soft Power Can Actually AchieveDavid Leheny

“Soft power” receives much attention in Japan as a means to project national influence on the global stage. But does soft power truly impact other nations in the way that leaders expect it to? Political scientist David Leheny argues that only diffuse forms of soft power at the popular level count in the end.
(More)

Related articles

Video highlights

New series

バナーエリア2
  • From our columnists
  • In the news