Aging Consumers Reshaping Japanese Market

The graying of Japanese society has progressed to the point where nearly 27% of the population is now aged 65 or older. While an expanding elderly market is creating new business opportunities, concerns about old-age insolvency are also spreading. This series presents a portrait of Japan’s hyper-aged society through consumption data for the elderly, their diversifying needs, and the distribution industry’s strategies in the senior market.

Convenience Stores Going to Customers’ Doors: New Food Delivery Services Targeting Seniors

Seven-Eleven and other major Japanese convenience store chains are entering the food delivery market. By distributing products directly to customers, Seven-Meal Service is aiming to reach the elderly and other “shopping refugees” who cannot easily get to convenience stores.
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Redefining How Japan’s Department Stores Cater to Older Consumers

Department stores in Japan are adjusting to the rapid graying of the population. Nippon.com sat down with the CEO of the Mitsukoshi and Isetan department stores, Ōnishi Hiroshi, to find out more about how his retail chain is meeting the changing lifestyle needs of today’s senior citizens.
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Tapping the Potential of Japan’s Senior ConsumersMurata Hiroyuki

Japan’s aging population offers new opportunities for Japanese industry—provided it can tap into the diverse needs and shifting consumption patterns of the elderly. Murata Hiroyuki offers a tantalizing glimpse of future trends in Japan’s senior market.
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Consumption Patterns of Japan’s ElderlyKumano Hideo

Are Japan’s many elderly wealthy or poor? As an aging society gives rise to concerns about old-age insolvency, the situation for elderly households is examined through a range of statistical data.
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