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Nintendo Switch: A Tried-and-True Approach to a New ConsoleHirabayashi Hisakazu

Nintendo took its characteristic approach in developing the firm’s newest game console, the Nintendo Switch, relying on mature technology to offer an alternative playing experience. The gaming giant is betting that the platform’s features, including an infrared motion tracking camera, will open the way to fresh, innovative ways of gaming.
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Universal Studios Parks to Open Nintendo Areas (News)

Kyoto, Nov. 29 (Jiji Press)—Nintendo Co. and Universal Parks & Resorts said Tuesday that Nintendo-themed areas will be added to Universal theme parks in Osaka, western Japan, Orlando and Hollywood. The new areas will have multiple attractions featuring Mario and other Nintendo game characters, making guests feel as if they are playing inside their favorite games, the two companies said. …
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Timeline for October 2016

Ōsumi Yoshinori wins a Nobel Prize, a powerful earthquake rocks Tottori, and the oldest member of the imperial family passes away. Read on to learn what happened in Japan in October 2016.
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Timeline for July 2015

The House of Representatives approves new security legislation, plans for the new National Stadium are scrapped, and Nadeshiko Japan reaches the final of the Women’s World Cup. Look back on the major Japan-related stories of July 2015.
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Japan’s Resurgent Toy Market: The 2015 International Tokyo Toy Show

The toy business in Japan is on the upturn. Japanese consumers’ purchases of toys stagnated for most of the past 10 years as the nation’s population of children shrank. But the market expanded 9% to ¥736.7 billion in fiscal 2014, driven by burgeoning sales of toys related to the Yo-Kai Watch video games and products based on the Disney movie Frozen.
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Video Games: A Winning Strategy for JapanHirabayashi Hisakazu

Japan’s video game producers have lost their former global lead. But in some respects the industry is doing fine. Japanese firms would do well to focus on role-playing games, a genre in which they excel.
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Many Ways to Play: A Mobile Game Creator Looks at Global Trends

CEO Sanada Tetsuya of the smartphone game developer KLab offers his take on the direction of the gaming industry in Japan and worldwide.
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Smartphones Bring New Golden Age for Japan’s Games IndustryShin Kiyoshi

Smash-hit titles like Puzzle and Dragons and Monster Strike have made Japan’s mobile gaming market the largest in the world. Most of the games are free, but low-priced extras in the form of in-game purchases provide hefty profits for developers.
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Mario and Luigi on Your Smartphone? Nintendo, DeNA Announce Business Alliance

On March 17, gaming giant Nintendo announced a business and capital tie-up with mobile gaming and e-commerce service operator DeNA. The deal should have a major impact on the gaming scene, at last bringing Nintendo’s wildly popular gaming franchises to mobile platforms like iOS and Android. According to the press release from Nintendo, the alliance aims at “the joint development and operation of …
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The Trouble with Smartphones: Headaches for Sony, Nintendo, and NTT Docomo

Sony, NTT Docomo, and Nintendo are three of Japan’s best-known companies. But with all three struggling to come to terms with the lucrative smartphone market, the consolidated financial results for the first half of fiscal 2014 (April to September) have left them in the doldrums.

Sony Under Pressure from Chinese-Manufactured Smartphones

For years, the Sony brand dominated t…
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