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Japan’s Resurgent Toy Market: The 2015 International Tokyo Toy Show

The toy business in Japan is on the upturn. Japanese consumers’ purchases of toys stagnated for most of the past 10 years as the nation’s population of children shrank. But the market expanded 9% to ¥736.7 billion in fiscal 2014, driven by burgeoning sales of toys related to the Yo-Kai Watch video games and products based on the Disney movie Frozen.

Video Games: A Winning Strategy for JapanHirabayashi Hisakazu

Japan’s video game producers have lost their former global lead. But in some respects the industry is doing fine. Japanese firms would do well to focus on role-playing games, a genre in which they excel.

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