Contemporary Culture Going Global

Japan’s Products and Pastimes Seek Wider Audiences

Japan’s pop culture is making inroads in overseas populations and product markets and populations. As seen in this section, this is often on the strength of its creators’ dedication to careful craftsmanship, rather than due to a calculated global marketing strategy.

Kyary Pamyu Pamyu’s J-Pop “Kawaii” in Paris

Pop singer Kyary Pamyu Pamyu has already hit it big in Japan, but now she’s aiming to build her fanbase overseas. Here we interview a Japanese reporter living in Paris to find out how Kyary’s brand of kawaiii is viewed in France.
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Manga Artist Brings Bushidō Spirit to FranceLaurent Lefebvre

Every summer France hosts the Japan Expo to showcase Japanese pop culture. In 2012, the martial-arts manga artist Saruwatari Tetsuya attended the event. In this article, we spotlight his visit.
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French Manga Fans Inspire the Work of Tsutsui TetsuyaLaurent Lefebvre

The young manga artist Tsutsui Tetsuya was highlighted at the 2012 Japan Expo in Paris. French journalist Laurent Lefebvre looks at his work, including his latest series Prophecy, which depicts the anxieties youth now face in our social-networking era.
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“Anime” and “Manga” Take Root in ChinaKobayashi Sayuri

Japanese subculture is surprisingly popular in China these days, particularly anime and manga. This article sheds some light on what’s driving this popularity.
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Decoding the Charm of Japanese Video Games (Part Two)Tane Kiyoshi

Japan’s video-game industry, which has had a huge impact on pop culture worldwide, today faces tough times. This article looks at the dilemma and how the industry might make a comeback in the future.
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A Soccer Hero Adored Around the WorldIwamoto Yoshihiro

The manga and anime series Captain Tsubasa ignited a soccer boom in Japan, has been aired in countries across the globe, and made an impact on many soccer greats. Author Takahashi Yōichi discusses how Tsubasa came into being and the secrets behind the international popularity of Japan’s pop culture.
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Exporting “Otaku”

Japan’s otaku culture centered on manga, anime, and video games is seeing a growing number of aficionados worldwide. We take a look at major otaku-themed events that take place each summer in Tokyo, Nagoya, and Paris and get a glimpse of the Japanese pop culture that is seeking an increasingly global audience.
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Decoding the Charm of Japanese Video Games (Part One)Tane Kiyoshi

Video game systems from Nintendo and Sony have had a huge impact on worldwide culture. This two-part article explores Japanese cultural factors that helped give birth to these games and the secrets of their success, and is accompanied by an informative timeline of developments in the gaming sector.
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Lasting Popularity for a Tough Watch

Nearly three decades after the 1983 launch of the G-Shock series, Casio has put its watches on wrists in the world’s mountains, seas, skies, and streets. By pairing functional durability with awareness of youth culture and fashion, G-Shock’s creators have achieved a lasting hit series.
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If It’s Not “Kawaii,” How Can It Be Smart?

A key question faces Japan’s mobile phone industry: When will young women make the switch to smartphones? This demographic has driven mobile phone development for a decade or so, and young women’s tastes have inspired only-in-Japan innovations that have given conventional handsets uniquely convenient—and cute!—functions found nowhere else.
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Rokkaku Ayako: An Artist with the World at Her Fingertips

A rising star of the Japanese art world, Rokkaku Ayako creates a vivid world of color and vitality by painting directly with her fingers without any preliminary sketches or guidelines. Her beguiling works have captured the hearts of people of all ages and backgrounds around the world.
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