- Views Nippon × Fashion 2012
- Rising Stars in the Fashion World
- A Look at Japan’s Leading Young Designers
- [2012.03.01] Read in: 日本語 | 简体字 | 繁體字 | FRANÇAIS | ESPAÑOL |
Even as fast fashion takes the world by storm, a few designers continue to make clothes following their own unique vision. Here is an introduction to 12 up-and-coming brands that embody the present and the future of mode in Japan.
Established by Horihata Hiroyuki and Sekiguchi Makiko in 2005. After studying apparel design together at Bunka Fashion College and working for some time as patterners, they went over to England. They gained experience designing a collection in England from 2003 and then launched Matohu a year after their return to Japan in 2004. In 2009 the pair received the twenty-seventh Mainichi Fashion Grand Prix for Best New Designer and Shiseido Incentive Award. Their brand name, Matohu, has two meanings, “dressing” and “restraint,” which fittingly convey their concept centering on the Japanese sense of beauty toward clothing and also a sense of restraint, allowing oneself to mature, and not consuming something hastily and throwing it away. They presented their 2012 spring/summer collection, based on the theme utsuri (reflection), at their new shop in Omotesando, which opened in July 2011.
- Other articles in this report
- Opening Up Japanese FashionThe current state and future of Japanese fashion cannot be summed up in one simple statement, but we bring together three observers who share a deep insight and close connection to the field to freely exchange their thoughts on the subject.
- An Explorer of Japanese StyleTokyo is far from the established fashion capitals of the world, but the styles seen on its streets continue to attract global attention. We interview an American woman whose fascination with uniquely Japanese looks brought her to the country more than a decade ago; she has been involved in the fashion scene in Japan ever since.
- Kōenji’s Kitakore BuildingThe Kōenji district to the west of central Tokyo is a residential district also known for its vintage clothing stores. Along its main shopping street is a strangely colored structure: the Kitakore Building, which is attracting international attention in fashion circles.
- How Can Harajuku Get Its Groove Back?Harajuku in Tokyo is known around the world as a street-fashion Mecca. Yonehara Yasumasa has kept a close eye on the neighborhood’s street life, snapping photos with his Cheki instant camera. Here he speaks his mind about how commercialism has dulled the Harajuku style and what it will take to revive youth culture there.
- Models Just Like UsDespite the ongoing downturn in Japan’s publishing industry, one fashion magazine is thriving: Popteen, a lifestyle monthly for young women that enjoys a circulation of 420,000. Who exactly are the “reader models” that have been the key to its popularity?