Nippon × Fashion: Local Looks

The Role of Regional Industry in Japanese Fashion

The original ideas, approaches to color, and designs that characterize Japan’s fashion today do not come solely from leading urban creators. Regional industries throughout the country support the fashion sector as a whole, providing reliable craftsmanship and their own touches of flair.

Kawamata, Fukushima: The World’s Thinnest Silk Wins a Global Following

From just after Japan’s opening to the West in the late Edo period (1603–1868) through the 1960s, silk was the nation’s representative export. Today demand for Japanese silk has fallen due to cheaper silk from other countries and synthetic fabrics, but the town of Kawamata in Fukushima Prefecture—one of Japan’s silk centers—is aiming to revitalize Japanese silk production using world-class technology.
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Sabae, Fukui: A Town with an Eye for Design

Today, a trendy pair of glasses is an indispensable item on every fashion lover’s shopping list. One of the world’s major production centers is the city of Sabae in Fukui Prefecture, where one in six of the residents works in the eyeglass industry. Here we take a closer look at the technology and designs that have led consumers around the world to covet eyeglasses made in Sabae.
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Kojima, Okayama: Japan’s Denim Capital

Denim jeans have long been an essential fashion item for men and women all around the world. Some of the world’s finest jeans brands are today produced in the small Japanese port district of Kojima, Okayama Prefecture. We look at the craftsmanship that has transformed it into Japan’s jeans capital.
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