Japanese Fruit: In Pursuit of Sweet Perfection
Fruit in Japan can be startlingly expensive by global standards. Strongly associated with luxury and commonly given as a gift, flawless Japanese melons and other produce are becoming increasingly popular elsewhere in Asia, too.
- Soaking and Seasoning: The Aromatic Pleasures of “Yuzu”
The yuzu, or Japanese citron, is prized for its fragrance and is used to enhance a variety of cuisine, from sushi to sauces and sautés. The fruit is also a frequent addition to bathwater, where its warming properties and gentle scent soothe winter bathers.
- Japanese Muskmelons: A Cut Above the Ordinary
Whether packed in its own elegant gift box or adorning a fancy pastry, the Japanese muskmelon is fruit at its most opulent. On this muskmelon tour, visit a Tokyo fruit parlor that boasts the ultimate melon dessert and a Shizuoka grower who has dedicated his life to the art of muskmelon cultivation.
- Do I Dare to Eat a Peach? Behind Japan’s Freakish Fruit Prices
Tourists often marvel at the beauty, size, and uniformity of Japanese fruit, but they are even more astounded at its price—as much as $200 for a muskmelon at an upscale urban fruit parlor. We provide a snapshot of this unique retail market, along with a brief look at some of the cultural and economic factors that have nourished it.