Ogawa Kōsuke

Professor at the Hōsei Business School of Innovation Management. Earned his economics degree from the University of Tokyo, in 1974. Conducted doctoral research in economics at the same university. Was a visiting researcher at the University of California, Berkeley, in 1982–84. Was a professor in the Faculty of Business Administration, Hōsei University, before beginning his present position in 2010. His works include Burando senryaku no jissai (The Reality of Brand Strategies) and Makudonarudo: Shippai no honshitsu (McDonald’s: The Essence of Failure)

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May 23, 2017