Pablo Figueroa
  • Pablo Figueroa 
  • By this author: 1 Latest posted: 2015.06.25
Cultural anthropologist and assistant professor in the Center for International Education at Waseda University. He is interested in contemporary issues of Japanese society and politics, including governance, natural and man-made disasters, and perceptions of risk. His research currently focuses on risk communication, cultural representations, and health governance in the wake of the Fukushima nuclear accident.
Coffee and Identity at Starbucks Japan: A Matter of Culture2015.06.25

In his witty article “The Name on My Coffee Cup,” published in the New Yorker, Saïd Sayrafiezadeh describes how his name is systematically misspelled when ordering coffee at American Starbucks—“Zal,” “Sowl,” “Sagi,” “Shi.” In the United States, Starbucks employees write down your name on the coffee cup. I had never given thought to this before—every time I went to Starbucks in Seattle or Los Angel…

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