Sugawa Akiko
  • Sugawa Akiko 
  • By this author: 1 Latest posted: 2015.02.26
Associate professor at Yokohama National University, specializing in media and gender studies. Received her Ph.D in television studies from the University of Warwick. Author of Shōjo to mahō: Gāru hīrō wa ikani juyō sareta no ka (Girls and Magic: Representations of Magical Girls and Japanese Female Viewership) and Japanese Animation: East Asian Perspectives (University Press of Mississippi, 2013).
Children of Sailor Moon: The Evolution of Magical Girls in Japanese Anime2015.02.26

Made popular the world over by the manga and anime series Sailor Moon, the “magical girl” genre is one of the staples of Japanese popular culture. Media scholar Sugawa Akiko explores the development of the mahō shōjo, from her beginnings as a Western-style witch to her flowering as an icon of feminine power, against the backdrop of gender norms and expectations.

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