"Premium Friday" Kickoff Event Held in Tokyo (News)


Tokyo, Feb. 21 (Jiji Press)—A kickoff event was held in Tokyo on Tuesday, ahead of the start on Friday of Japan's "Premium Friday" public-private nationwide campaign aimed at stimulating consumer spending.

A poster announcing the start of the "Premium Friday" campaign at Tokyo Station on February 21, 2017. (© Jiji)

"We hope to revive the Japanese economy by encouraging the public to spend more," Ishizuka Kunio, vice-chairman of the Japan Business Federation, or Keidanren, said at the event. Some 3,000 companies and organizations have supported the campaign, which calls for finishing work early on the last Friday of every month and enjoying shopping and wining and dining. Participating companies and local governments have come up with various events, services and products in a bid to stimulate sluggish personal spending. Travel agency JTB will launch a package tour that leaves Tokyo on Friday afternoon and allows participants to play curling in the resort town of Karuizawa in Nagano Prefecture, central Japan.

[Copyright The Jiji Press, Ltd.]

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