Cosmetics Makers Give Grooming Tips to Job-Hunting Young Men (News)


Tokyo, April 10 (Jiji Press)—With job-hunting by university students about to get into full swing, Japanese cosmetics makers are offering young men tips on grooming and how to maintain a good appearance for job interviews.

Students at Kindai University's Osaka campus take part in a December 21, 2016, Mandom-sponsored seminar on personal grooming for job-seekers. (© Jiji)

The companies hope to familiarize students with their products, aiming to cultivate demand for men's cosmetics, seen as an area with room for growth.

Young men, said to be more attentive to grooming than their seniors, are currently the focus of the cosmetics industry's efforts to acquire new customers.

Since last December, Mandom Corp. has held seminars on grooming for male students who aim to be employed upon graduation next spring, using its Gatsby-brand products for men, at six universities including Kindai University. More than 200 have attended.

The company plans to organize more such seminars depending on requests.

[Copyright The Jiji Press, Ltd.]

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