Gion Festival Organizer Raises over ¥10 Million via Crowdfunding (News)


Kyoto (Jiji Press)—The Gion Festival organizer in Kyoto has raised over ¥10 million through crowdfunding to cover patrolling and other costs for the festival which boasts a history of more than 1,100 years.

A giant yamahoko float parades through the streets of central Kyoto on July 17, 2016, during the yamahoko junkō (float parade) event of the annual Gion Festival. Twenty-three floats took part in the procession, the highlight of the festival. (© Jiji)

The amount far exceeded the target of ¥3 million set by the organizer, the federation of Gion Festival preservation associations, according to federation officials.

The annual festival, held in Kyoto in July, features yamahoko float parades, which are registered on the UNESCO Intangible Cultural Heritage list.

The problem is the costs, totaling some ¥40 million every year. The expenses have been split among the communities that maintain the floats, but some have fallen into dire straits due to the heavy burden.

Hearing about crowdfunding from a local financial institution, the federation decided that the method fit its wish to get support from a wide range of people.

[Copyright The Jiji Press, Ltd.]

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