Japanese Encouraged to Wear Sneakers to Work (News)
Tokyo, Oct. 3 (Jiji Press)—The Japan Sports Agency will encourage people to wear sneakers to work as part of a new project aimed at promoting exercise among the working population in their twenties to forties.
Under the project, starting next March, the agency plans to work together with businesses and local governments to encourage people to walk 8,000 steps a day.
"Sport is not just about heavy exercise," Suzuki Daichi, commissioner of the agency, told a press conference on Monday as he unveiled the project, sporting white sneakers.
"I would like people to start with something simple and easy to do," said Suzuki, the 100-meter backstroke gold medalist in the 1988 Seoul Olympics.
The agency hopes that the project will trigger a nationwide movement, following in the footsteps of the government-led "Cool Biz" campaign, which encourages workers to dress lightly during summer to save electricity and tackle global warming.[Copyright The Jiji Press, Ltd.]