Japan to Attract More People to Snow Resorts (News)


Tokyo (Jiji Press)—The Japan Tourism Agency plans to launch model projects in early December to consider ways to attract more people, including foreign tourists, to the nation's snow resorts amid the declining skiing and snowboarding population.

The skiing and snowboarding population in Japan fell by some 40% to 7.4 million in 2015 after peaking at 18 million in 1998.

The decline apparently came as fewer young people enjoy skiing and snowboarding due to the diversification of leisure activities. Meanwhile, resorts are seeing their lifts and other facilities age, making them less attractive as destinations.

Ski resorts in Japan remain attractive for foreign tourists, though, having high-quality powder snow and boasting onsen hot springs in nearby areas.

The model projects will be based on the themes of expanding Japan's snow sports population and increasing the number of visitors from overseas countries to snow resorts.

[Copyright The Jiji Press, Ltd.]

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