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Japanese Mobile Game “Tabikaeru” Big Hit in China (News)
[2018.02.20]

Beijing, Feb. 20 (Jiji Press)—Tabikaeru, or “travel frog,” a free Japanese mobile game in which players look after a frog in a virtual house, has become a major hit in China, despite being available only in Japanese.

Japanese mobile app Tabikaeru has been a runaway hit in China. (© Jiji)

The game has been at the top of the list of most downloaded free game apps for Apple Inc.’s mobiles in China since mid-January, with its simple content allowing players to overcome the language barrier.

Hit-Point Co., a game developer in Nagoya, central Japan, released Tabikaeru last year.

The game was downloaded more than 35 million times by Sunday, and most of its players are in China, according to the developer. Of the total for Apple mobiles, 95% were downloaded in China, compared with 1% in Japan.

In the game, mainly targeted at females aged about 10 through 40, each player gives a name to a green animated frog and feeds it like a pet. The player can acquire a currency by harvesting clover in the garden and use it to buy food, tents and other goods for the frog.

[Copyright The Jiji Press, Ltd.]

  • [2018.02.20]
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