Few Japanese Teens Read Newspapers, But Many Still Turn to TVEducation Society Economy
A survey of 1,000 teenagers aged 17 to 19, conducted by the Nippon Foundation from late September to early October, found that only 32.7% read newspapers. This is a 15-point drop compared to the 2018 survey, meaning that now around two in three young people do not read them.
The most common reason for not reading a newspaper, at 47.8%, was that it is too much trouble or they had no time. Other common reasons included the lack of a subscription in their household or the fact that newspapers cost money. With so much free information available to read online, some saw little incentive to pay for content. In contrast, those who do read newspapers cited as the main reason the desire to widely know what is going on in the world.
Reasons for Not Reading a Newspaper
|Too much trouble, no time||47.8%|
|No household subscription||32.1%|
|Other sources of information sufficient||20.2%|
|No interesting articles||19.8%|
Reasons for Reading a Newspaper
|Get a broad view of society||50.8%|
|Learn about current issues||29.4%|
|Easy to obtain information||27.8%|
|Household subscribes to a newspaper||24.8%|
|To read certain articles||23.2%|
A total of 77% of the respondents who read newspapers said that they spend either “less than 5 minutes” or “5 to 10 minutes” reading a newspaper, showing that even among those readers they are mainly skimming the content.
Where are young people getting their information these days? Surprisingly, considering the central role of smartphones in their life, the majority of those surveyed, or 52.7%, are getting their information from television programs. The next most popular source is social media featuring short text like Twitter, followed by video-sharing sites like YouTube. Trailing far behind are newspapers, which just 6.8% said they use as a source of information.
(Translated from Japanese. Banner photo: © Pixta.)