Keeping Bad Luck at Bay in the (Nearly) Naked Festival (Video)

A horde of men clad in fundoshi loincloths jostles through the streets in the Kōnomiya Hadaka Matsuri (Naked Festival) associated with Owari Ōkunitama Shrine in Inazawa, Aichi Prefecture, on February 28, 2018. The festival takes its Kōnomiya name from the popular appellation for the shrine. One participant is chosen as the “sacred man” to carry all the bad luck, and the others attempt to touch him to ward off their own ill fortune. (© Jiji)

Jiji Press shrine festival Aichi Prefecture