Sapporo Snow Festival crowds recover to pre-pandemic level in 2024

Society Guide to Japan Travel

The Sapporo Snow Festival drew 2.39 million visitors through Sunday, with an organizer saying attendance has recovered to pre-pandemic levels after the removal of coronavirus measures.

It is the first time in four years the annual festival, one of the country’s biggest winter events, was held at full scale, using three locations in the capital of Hokkaido in northern Japan.

The recovery of visitor numbers has been helped by inbound travelers to Japan, according to the festival’s executive committee.

The event regularly attracted over 2 million people annually before the coronavirus pandemic, b...

Kyodo News

Kyodo News