FEATURE: Subscription services get facelift amid pandemic

Economy Society

Japan's subscription business model has taken an unconventional turn during the coronavirus pandemic, as firms push luxury items for home rental to help people introduce a little more variety to lives spent mostly indoors. Once limited to products such as newspapers, magazines and digital streaming services, subscription offers are being developed in creative new ways to allow people to do things -- such as eating food off high-quality ceramic tableware -- that would normally have been only a rare treat experienced outside the home. Yukako Kobayashi, 45, started using a rental service handled ...

Kyodo News

Kyodo News Society