Premium Hokkaido melons fetch sharply higher price in 1st auction

Economy Society

A pair of premium melons in Japan's northern main island of Hokkaido fetched a price of 2.7 million yen ($24,800) in this year's first auction on Monday, about 23 times higher than the winning bid of last year. The highest ever bid for Yubari melons, a signature product of the city of Yubari, was 5 million yen in 2019. The price in last year's first auction of the fruit grown in the city was a much lower 120,000 yen reflecting subdued economic activity in the wake of the coronavirus pandemic. This year's successful bidder was Hokkaido Products Ltd., a local manufacturer of baby food. "I put in...

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