Sapporo Breweries set to start Yebisu beer sale in Singapore


Sapporo Breweries Ltd. will start selling Yebisu beer in Singapore on Tuesday, hoping to capitalize on strong demand for Japanese-brand products among local consumers. The Japanese brewer said it has selected the 350-mililiter Yebisu can from among the varied lineup of the long-established beer brand for sale through local distributors. Pokka Pte. Ltd., a local subsidiary of the Sapporo group, and wholesaler Makoto-Ya (S) Pte. Ltd., which deals with Japanese food and beverages, will act as sales representatives, a Sapporo spokesperson in Tokyo told NNA. Since its establishment in 1890 in Tokyo...

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