CORRECTED: Fiber maker Teijin pitches cool casual clothing featuring fans

Economy Society

Major fiber manufacturer Teijin Ltd. is set to market a new type of casual apparel featuring small fans that allow the wearer to cool off in the heat of summer without the hassle of being blown up like a balloon. Teijin partnered with textile trading company Chikuma & Co. and power tool manufacturer Makita Corp. to begin sales of work outfits with built-in fans in 2018. Targeting young people and expectant mothers in addition to conventional wearers such as construction workers, the three companies plan to test-market everyday apparel with fans including vests and jackets beginning this summer...

Kyodo News

Kyodo News Society