URGENT: Toyota not to run Olympics-related TV ads in Japan

Economy Sports Tokyo 2020

Toyota Motor Corp. said Monday it will not air TV commercials related to the Tokyo Olympics in Japan and its president will not attend the opening ceremony later this week of the global sporting event. The decision by Toyota, one of the top sponsors of the Olympics, may reflect the major automaker's attempt to prevent its brand image from being damaged as the games are going ahead despite strong public opposition and fears of a further spread of the coronavirus.

Kyodo News

Kyodo News Tokyo 2020