Inagora begins "Saburomaru" Japanese whisky sales on China's Tmall

Economy

Japanese cross-border e-commerce startup Inagora Inc. is operating an online flagship store for Japanese whisky brand "Saburomaru" on China's leading Tmall platform run by Alibaba Group Holding Ltd. The Saburomaru flagship shop, launched in late August, sells six whisky products made by Saburomaru Distillery of Wakatsuru Shuzo Co., based in Toyama Prefecture in the Hokuriku region on the Sea of Japan coast, the Tokyo-based company said. The distillery is the first Japanese whisky brand to open a store on the Tmall platform, according to Inagora, which operates the cross-border EC platform Wand...

Kyodo News

Kyodo News