Japan enlists U.S.-based chefs in videos aiming to boost farm exports

Economy Society

The Japanese Embassy in Washington is featuring chefs at renowned U.S. restaurants in promotional videos aiming to boost exports of Japan-made agricultural products, adding to its ongoing series as the coronavirus pandemic continues to prevent large gatherings. As the COVID-19 outbreak intensified in the United States last year, the embassy produced promotional videos focusing on Japanese wagyu beef. This year's videos are centered on the theme of Japanese rice. In the video series, chefs at Michelin-starred restaurants in New York and Washington discuss the uses and benefits of agricultural p...

Kyodo News

Kyodo News Society