Yoshinoya beef bowl executive dismissed over sexist remarks

Economy Society

A managing director for "gyudon" beef bowl restaurant chain Yoshinoya Co. has been dismissed over inappropriate remarks about young women made at a university-hosted lecture, the parent company said Tuesday. Masaaki Ito, 49, who was also an executive officer at the parent company, Yoshinoya Holdings Co., was speaking Saturday at a Waseda University marketing event for working adults when he likened an approach to targeting young diners to keeping young women captive and getting them addicted to drugs.

Kyodo News

Kyodo News Society