FEATURE: Nursing provider doing heavy lifting with muscle-bound carers

Economy Society Sports

An operator of regional nursing facilities in Japan is offering a service that takes a uniquely robust approach to caregiving by using a muscle-bound group of staff to convey a sense of security and confidence to disabled and elderly residents. The company, which runs nursing homes in the Tokai region of central Japan, has set up an in-house "bodybuilder team" and actively recruits athletically-inclined men and women to bring a younger demographic to an industry hard hit by labor shortages. "I'd like to change the image of the nursing industry by helping employees improve their appearance," sa...

Kyodo News

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