Service Launched to Deliver Lunch Ordered via Vending Machines

Economy Science Technology

Tokyo, July 5 (Jiji Press)--Suntory Beverage Solution Ltd. said Thursday that it has started a service with Gurunavi Inc. <2440> to deliver "bento" boxed lunch ordered through vending machines in offices.

In the service, which began in central Tokyo, people press a vending machine button after a payment to get a delivery from a nearby eatery picked by Gurunavi, an online restaurant information provider.

Suntory Beverage Solution hopes that the service, intended for busy workers who cannot go out for lunch, will help reverse falling demand for drinks sold via vending machines.

In the service, called Takuben, the meal is delivered by noon if the order is made by 10 a.m. Purchasers get a 10-yen discount token for a drink sold on the vending machine, each time they order.

Vending machines for the service have already been installed in some offices. Suntory Beverage Solution aims to boost the number to 1,000 units.

[Copyright The Jiji Press, Ltd.]

Jiji Press