Japan to Boost LGBT Tourism in Disaster-Hit Tohoku

Society Culture Guide to Japan

Tokyo, July 25 (Jiji Press)--Japan's Reconstruction Agency is gearing up to draw LGBT tourists to the six prefectures making up the Tohoku northeastern region, which was hit by the March 2011 earthquake and tsunami, as part of its initiative to attract foreign visitors.

The agency believes that tourism information can spread easily in the LGBT, or lesbian, gay, bisexual and transgender, community once the region wins a high reputation as a tourist destination among such people.

It plans to offer seminars for accommodation operators in the six prefectures--Aomori, Iwate, Miyagi, Akita, Yamagata and Fukushima--on creating an appropriate environment to welcome LGBT travelers.

Specifically, the agency will provide them with information such as basic knowledge about LGBT people and the size of the market for products and services related to sexual minorities, and introduce marketing ideas such as weddings for same-sex couples at hotels.

The agency also plans to offer promotional tours, in which participants will visit sightseeing spots in Tohoku and stay at LGBT-friendly hotels.

[Copyright The Jiji Press, Ltd.]

Jiji Press