Virtual YouTuber Promoting Eastern Japan Prefecture of Ibaraki

Society

Mito, Ibaraki Pref., Aug. 22 (Jiji Press)--A virtual YouTuber, or VTuber, debuted this month to promote the eastern Japan prefecture of Ibaraki.

On Ibakira TV, a video website operated by the Ibaraki prefectural government, Hiyori Ibara, the computer-designed female character and the first-ever VTuber authorized by a local government in Japan, introduces the attractions of Ibaraki in a news program format.

The creation of the virtual character is intended to attract young people, due to the growing popularity of VTubers among them, according to prefectural officials.

The character's name, chosen from among candidates solicited from the public, is a pun of Ibaraki Biyori, or "a perfect day for Ibaraki."

Hiyori, portrayed as a native of Ibaraki and employee of the government of the prefecture, wears a hair ornament shaped like monkfish, a local specialty. Her name card says she has a position of "announcer of the Vtuber team of the prefecture's virtual public relations division."

[Copyright The Jiji Press, Ltd.]

Jiji Press