Pola Orbis to Launch Makeup Brand for Men

Economy

Tokyo, Aug. 22 (Jiji Press)--Japanese cosmetics maker Pola Orbis Holdings Inc. <4927> said Wednesday that it will launch a makeup brand for men next month.

The new Fiveism x Three brand will be the industry's first to specialize in men's makeup. It will feature 12 different types of beauty products, including lipstick, nail polish and foundation.

They will be sold at department stores in Tokyo and Osaka, as well as online.

In recent years, more and more men, mainly in their 20s, are becoming interested in makeup for reasons including to boost their appearance in job interviews.

The new brand will adopt a stick format for its foundation and other products as the shape is easy to use for men. They can be used in a similar way to shaving, said an official at Acro Inc., a Pola Orbis unit that makes and sells the products.

[Copyright The Jiji Press, Ltd.]

Jiji Press