Watch Worn by Osaka at U.S. Open Enjoys Flood of Preorders

Economy

Tokyo, Sept. 13 (Jiji Press)--Citizen Watch Co. <7762> has received a flood of preorders for a new watch since Naomi Osaka won her U.S. Open title last week, because she wore the model during the prestigious game.

Citizen Watch is among the Japanese companies excited about the business opportunities created by her Grand Slam victory, the first one for a Japanese singles tennis player.

Despite its high price of 86,400 yen, the watch attracted preorders totaling more than half of the first batch of production before its launch on Friday. The company wasted no time in deciding a production increase.

Nissin Foods Holdings Co. <2897>, a sponsor of the 20-year-old Osaka, is discussing the release of goods to celebrate her victory.

The company launched an instant noodle product featuring Kei Nishikori, another Japanese tennis star it sponsors, when he made it to the U.S. Open final in September 2014.

[Copyright The Jiji Press, Ltd.]

Jiji Press