Finland Promotes Saunas ahead of 100th Anniv. of Ties with Japan


Yokohama, Sept. 26 (Jiji Press)--Finland's national tourism organization has kicked off a campaign to promote the sauna culture of the Northern European country in Japan, with the 100th anniversary of the establishment of the two countries' diplomatic ties coming up next year.

The campaign, launched last Thursday, will last until October 2019.

At a related debate held on Sept. 19 at the Spa Eas spa facility in Yokohama, Kanagawa Prefecture, south of Tokyo, Mari Saloniemi, a senior specialist at Visit Tampere, a tourism organization in the southern Finnish city of Tampere, gave an explanation on the Finnish way of using a sauna.

She said that people in Finland enjoy being engulfed in hot air created by dousing water on hot stones in the sauna rooms, in a method known as "loyly."

Laura Kopilow, junior adviser at the Trade Section of the Finnish embassy in Tokyo, said that Finnish people, unlike people of Japan, do not endure or push themselves to stay in the heat nor do they go to saunas for the sake of beauty.

[Copyright The Jiji Press, Ltd.]

Jiji Press