Convenience Stores in Japan Adding Bookstore Sections
Tokyo, Sept. 27 (Jiji Press)--Convenience store chains in Japan are making serious efforts to open shops incorporating bookstore sections or expand the lineups of books at their outlets.
With bookstores in rural areas closing one after another due to increased competition from online shopping and a lack of successors, convenience stores aim to attract a new breed of customers and also boost demand for food and beverages among customers who pick up books.
The new types of stores are providing a breath of fresh air to a saturated market of ubiquitous convenience stores and helping to push up sales at such stores.
At a FamilyMart store that opened in Ogi, Saga Prefecture, southwestern Japan, in August, rows of bookshelves occupy a space next to an ordinary shopping area. In an eat-in section, customers can spend time reading books they buy at the store, while eating or drinking.
The outlet is the first of its kind launched under a comprehensive business partnership contract with major book brokerage company Nippon Shuppan Hanbai Inc., which has companies such as Sekibunkan Bookstore Co. in its group.
[Copyright The Jiji Press, Ltd.]