Toyota to Sell All Models at Any Dealership


Nagoya, Sept. 27 (Jiji Press)--Japan's Toyota Motor Corp. <7203> is discussing plans to sell all vehicle models at any of its some 5,000 domestic outlets, breaking with the practice of addressing different market segments through multiple dealership networks, informed sources said Thursday.

Toyota aims to implement the change around 2025 as part of a thorough review of its sales strategy, the sources said.

Currently, the leading automaker has four dealership channels--"Toyota" dealers that mainly handle luxury vehicles, "Toyopet" dealers for medium-class vehicles, the "Corolla" chain for low-end models and "Netz" stores targeting young people.

Each of the four chains sells designated models to meet different customer needs. Some models, including the Prius hybrid, are sold via multiple channels.

Toyota plans to maintain the four dealership networks, but their product lineups will be unified.

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Jiji Press