Unique "Osechi" Products Offered at Japan Department Stores
Tokyo, Oct. 9 (Jiji Press)--The sales season for Japan's "osechi" traditional New Year food has started in earnest this month, with major department stores aiming to boost sales by offering a range of original products that cater to the tastes of different generations.
Since the next New Year will be the last during the current Heisei era, department stores are cashing in on the opportunity to sell osechi products that look back on the 30-year period, marked by phenomena such as the asset-inflated bubble economy and the introduction of a more relaxed education policy.
The Heisei era, which started in 1989, is set to end on April 30 next year with Emperor Akihito's abdication.
Matsuya Co. <8237> is accepting reservations for an osechi box that contains truffles and other high-end ingredients at a whopping price of 162,000 yen, targeting people in their 50s and 60s who experienced the bubble economy.
For the younger generation who grew up under the "yutori" relaxed education policy, the store is offering colorful and visually attractive osechi products that would look good on social media.
[Copyright The Jiji Press, Ltd.]