Japan to Make Trademark Registration of Era Names Impossible

Politics Society

Tokyo, Nov. 5 (Jiji Press)--The Japanese government plans to set a clear rule that no trademark containing any era name can be registered, officials said Monday.

The government will revise its trademark application screening criteria, which only reject registration of the current era name at present.

The government hopes to make sure that no one can register a trademark including Heisei, the current name, after the planned era name change in May next year, or the new name if it is announced beforehand, according to the officials.

"We are considering amending our examination guidelines for trademarks around February next year to make it clear that no era names, including those of the past, can be registered as trademarks," Chief Cabinet Secretary Yoshihide Suga told a press conference.

After the revision, however, well-known names such as Meiji Holdings Co. <2269> will continue to be treated as exceptions.

[Copyright The Jiji Press, Ltd.]

Jiji Press