Long-Selling Snacks in Japan Struggling for Survival


Tokyo, Nov. 19 (Jiji Press)--Japanese snack makers are struggling to maintain many long-selling products despite their strong consumer recognition, in an industry where new items are rolled out almost every day.

While making efforts to revive demand for such mainstay products by reviewing recipes, some makers have decided to end production of items that fail to adapt to changing social needs.

Major confectioner Morinaga & Co. <2201> will end production of its "Morinaga Choco Flake," launched in 1967, by around summer next year.

The company has faced declining sales of the half-century-old product, after failing to resolve customer complaints that it is difficult to eat while using a smartphone due to sticky fingers from melted chocolate.

In a bid to meet customer demand, Morinaga introduced alternative products in different shapes, including easy-to-eat chocolate flake bars. The products failed to attract strong demand, however.

[Copyright The Jiji Press, Ltd.]

Jiji Press