Nissin Apologizes for Skin Color of Naomi Osaka on Anime Ad

Economy Society

New York, Jan. 22 (Jiji Press)--Nissin Food Products Co. has apologized in an email for depicting the skin color of tennis player Naomi Osaka in an anime-style advertisement as lighter than her actual pigmentation, The New York Times reported Tuesday.

The online edition of the U.S. newspaper said that the ad depicting Osaka, born to a Haitian-American father and a Japanese mother, has been criticized in Japan for whitewashing.

"We accept that we are not sensitive enough," a spokesman for the Nissin Foods Holdings Co. <2897> unit was quoted as saying.

The Osaka character used in the anime ad for the company's Cup Noodles was designed by manga artist Takeshi Konomi, known for his comic series "The Prince of Tennis."

The ad also features Japanese tennis player Kei Nishikori, who, like Osaka, is sponsored by Nissin.

[Copyright The Jiji Press, Ltd.]

Jiji Press