Japan Restaurant Sales Up for 4th Yr in Row
Tokyo, Jan. 25 (Jiji Press)--Restaurant sales in Japan in 2018 rose 2.3 pct from the previous year, up for the fourth consecutive year, the Japan Food Service Association said Friday.
The growth was driven by a 3.3 pct gain in fast-food restaurant chains such as McDonald's Holdings Co. (Japan) <2702>.
McDonald's sales grew due to the popularity of its limited-period menus and night-time campaign to double the amount of an ingredient in a hamburger if the customer pays an extra 100 yen.
Family restaurants saw sales expand 1.3 pct. Of them, "yakiniku" grilled meat restaurants continued to fare well thanks to their popularity among families, logging a 5.6 pct increase.
Sales at pubs and "izakaya" eateries dropped 1.5 pct, down for the 10th straight year, due partly to a decrease in the number of parties held by businessmen.
[Copyright The Jiji Press, Ltd.]