Naomi Osaka's Grand Slam Titles Give Sponsors Big Biz Chances

Economy

Tokyo, Jan. 29 (Jiji Press)--Naomi Osaka's back-to-back Grand Slam titles at the U.S. and Australian Opens in women's singles tennis have given her Japanese sponsor companies great business opportunities.

Some of the sponsors have been flooded with orders for products related to the 21-year-old rising tennis star, daughter of a Japanese mother and a Haitian-American father, who started to gather strong public attention around when she captured the U.S. Open victory in September last year.

Citizen Watch Co. <7762>, of which Osaka serves as a brand ambassador, is set to release on March 7 a watch model Osaka wore during her matches, for a limited number of 1,000 units.

The popularity of the watch, despite being priced relatively high, at 81,000 yen, rose quickly after Osaka won the Australian Open final on Saturday to become the first Japanese to secure the title.

Preorder slots for the watch allocated to Citizen's directly operated store in Tokyo's Ginza shopping district were filled in the morning of the day after Osaka won the Australian Open, a Citizen official said.

[Copyright The Jiji Press, Ltd.]

Jiji Press