First Liquid Baby Formula in Japan to Go on Sale in Spring

Economy Politics Lifestyle

Tokyo, Feb. 1 (Jiji Press)--Japan's health ministry has given its first green light to the manufacture of liquid baby formula, paving the way for such products to be released as early as this spring.

The ministry on Thursday approved plans by Ezaki Glico Co. <2206> and Meiji Co. to produce liquid baby formula.

The firms will launch their liquid formula products, the first in the country, after obtaining permission from the Consumer Affairs Agency.

Meiji will release a 240-milliliter canned product, while Ezaki Glico plans to market a 125-milliliter paper-packed item. They are likely to be priced higher than powdered milk.

Liquid formula could be useful in times of disasters as it can be stored, for six to 12 months, at room temperatures and, unlike powdered formula, does not require hot water.

[Copyright The Jiji Press, Ltd.]

Jiji Press