Amazon Japan's Reward Point Program to Cover All Items
Tokyo, Feb. 23 (Jiji Press)--Amazon Japan K.K. will grant reward points equivalent to at least one pct of the purchased values to all items on its shopping site, effective May 23, according to company officials.
Currently, the company's reward point program covers mainly items it sells directly. Customers can use one point as one yen.
The renewed service, under which sellers will shoulder the costs for reward points, may draw controversy over whether it amounts to the abuse of superior bargaining positions by so-called platformers, which have dominant market shares.
Amazon Japan, a unit of e-commerce giant Amazon.com Inc., offers items it procures, as well as products sold by third parties on a website called Marketplace.
The third-party sellers include a number of smaller businesses, some of which may be forced to raise prices to cover the costs for the new reward program.
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