Sato, Founder of Licca-chan Maker Takara, Dies at 94


Tokyo, March 2 (Jiji Press)--Yasuta Sato, the founder and former president of Japanese toy maker Takara Co. <7867>, died of old age on Tuesday. He was 94.

Born in Fukushima Prefecture, northeastern Japan, Sato launched a business in Tokyo's Katsushika Ward in 1953.

The company hit the jackpot with the inflatable "Dakko-chan" plastic doll in 1960 and was renamed Takara in 1967.

Under Sato's initiative, Takara released many products that captured the hearts of children, including the smash-hit "Licca-chan" cute doll series, the "Choro-Q," or Penny Racers, minicar line and the Game of Life board game played with a roulette wheel.

He retired as supreme adviser to Takara in 2002.

[Copyright The Jiji Press, Ltd.]

Jiji Press