Liquid Baby Formula Released in Japan

Economy

Osaka, March 5 (Jiji Press)--Japanese food maker Ezaki Glico Co. <2206> on Tuesday released a liquid baby formula product, the first of its kind in the country.

Liquid baby formula is useful in the event of disasters as it can be stored at room temperature for a long time and does not require hot water, unlike powdered baby milk.

As the ready-to-drink products are good for use outside the home, they are expected to help reduce the burden on families raising children.

Ezaki Glico obtained the permission needed for the sale of such products from the Consumer Affairs Agency on Tuesday.

The company released a 125-milliliter pack of liquid baby formula, priced at 216 yen, on its online shopping site. The product can be stored for six months at room temperature.

[Copyright The Jiji Press, Ltd.]

Jiji Press