Nissan to Launch New Model in Japan for 1st Time in 18 Months
Kurashiki, Okayama Pref., March 14 (Jiji Press)--Japan's Nissan Motor Co. <7201> and its domestic partner Mitsubishi Motors Corp. <7211> said Thursday they will release on March 28 fully redesigned minivehice series they jointly developed.
The 660 cc series, to be sold by Nissan under the Dayz brand and by Mitsubishi Motors under the eK brand, will be Nissan's first addition to its product lineup for the Japanese market in one and a half years.
With the remodeled Dayz series, Nissan hopes to boost its sales in the new vehicle market in the country, which posted year-on-year drops for three consecutive months since December last year amid turmoil caused by the arrest of former Nissan chairman Carlos Ghosn for alleged financial misconduct. The automaker now ranks fifth in terms of domestic share.
Nissan led the vehicle development, while its French alliance partner Renault SA designed the basic structure of the engine. Mitsubishi Motors' Mizushima plant in Kurashiki, Okayama Prefecture, is taking charge of production. The new vehicles are also equipped with a simple hybrid system and advanced driver assistance mechanisms.
"We successfully integrated Nissan's cutting-edge technologies and Mitsubishi Motors' know-how on minivehicle production," Mitsubishi Motors Chief Executive Officer Osamu Masuko said during a new model launch ceremony held at the western Japan plant on Thursday.
[Copyright The Jiji Press, Ltd.]