Sapporo to Launch New Craft Beer Product

Economy

Tokyo, April 8 (Jiji Press)--Sapporo Breweries Ltd. said Monday it will launch a flagship product under its Innovative Brewer craft beer brand on Tuesday.

The Sorachi 1984 ale is the Japanese company's first all-year beer product to be released in 11 years. It is made from a hop variety developed by the firm 35 years ago.

Sapporo plans to release three more products under the brand this year. It aims for total sales of one million cases for the brand by 2023. One case contains 20 633-milliliter bottles.

At a press briefing in Tokyo, Sapporo President Hideya Takashima said the brand has "a universal value and sense of authenticity."

[Copyright The Jiji Press, Ltd.]

Jiji Press