Nestle, Okinawa Soccer Team Set for Coffee Cultivation
Newsfrom JapanEconomy Sports
Tokyo, April 17 (Jiji Press)--Nestle Japan announced Wednesday that it will begin coffee cultivation in Okinawa Prefecture, southern Japan, in cooperation with Okinawa SV, a soccer team in the Kyushu League.
Nestle Japan will provide the best kind Arabica coffee plants for free, while players from Okinawa SV will grow the plants at a farm in the Okinawa city of Nago.
Harvesting will begin as early as 2022, ahead of commercialization.
The initiative is part of Nestle Japan's campaign to support coffee farmers all over the world, in preparation for rising demand for coffee, associated with improvements in the economic level of emerging countries.
"I want the players to grow as people and as soccer players, through contacts with local people," said Naohiro Takahara, a former member of Japan's national soccer team, and player, head coach and chief executive officer of Okinawa SV.
[Copyright The Jiji Press, Ltd.]